Senior Sales Executive (Key Accounts Modern Trade / General Trade))

We are looking for a Senior Sales Executive (Key Accounts) focused on Modern Trade and General Trade 【 Responsibilities 】 Key Account Management & Business Development - Manage and grow key retail accounts including modern trade and general trade. - Develop and maintain strong business relationships with buyers and retailpartners to drive sales growth and achieve company objectives. - Conduct regular business reviews with customers to identify opportunities forexpansion and performance improvement. Sales Planning & Execution - Analyse sales performance, market trends, competitor activities, and customerinsights to identify business opportunities and gaps. - Provide data-driven recommendations on product assortment, pricingstrategies, promotional activities, and shelf optimization. - Plan and execute account-specific promotions, merchandising activities, andin-store visibility initiatives. - Ensure proper implementation of POS materials, promotional displays, andplanogram compliance across retail outlets. Product Launch & Inventory Coordination - Coordinate stock transition activities and ensure smooth execution of newproduct launches. - Work closely with retailers and internal stakeholders to ensure timely orderprocessing, product availability, and delivery fulfilment. Cross-Functional Collaboration - Collaborate closely with Marketing, Product, Finance, and Operations teams toalign business strategies and achieve sales targets. - Support forecasting, demand planning, and promotional planning activities. Market Intelligence - Monitor competitor activities, pricing, and promotional trends within theFMCG industry. - Share market feedback and insights to support strategic decision-making andbusiness growth initiatives. Key Requirement: · Possess at least 2 years of relevantexperience in the FMCG industry, preferably in handling domestic FMCG / TravelRetail / Key Accounts. Ability to work in Modern Trade / General Trade /Wholesale FMCG channels will be added advantage. · Highly organized and meticulous withstrong presentation and negotiation skills · Proficient in Microsoft Excel and MS.Outlook. · Possess good communication andwritten skills in English. Ability to communicate with Mandarin-speakingcustomers and business associates will be an advantage due to businesscommunication requirements. · Independent & team player withgood interpersonal & communication skills · Ability to communicate withco-workers at all levels. · Ability to work in a fast-pacedenvironment and meet deadlines. . Possess own transport with class 3 license and able to travel withinSingapore. Qualified or interested candidates, please send your updated resumestating the following:- 1. Reason for leaving past and present employment 2. Current / last drawn salaries 3. Expected Salary 4. Date of availability and/or Notice Period * We regret that only shortlisted candidates will be notified.