Senior Marketing Executive (Full-Time, Hybrid)

Create. Influence. Grow. Be the Marketing Engine Behind TMU. We're looking for a Senior Marketing Executive / Marketing Lead who enjoys creating impactful B2B campaigns, building brand visibility, and generating quality business opportunities. This role is ideal for someone who combines creativity with analytical thinking and wants to drive marketing initiatives that directly support business growth. Your Role in Marketing Digital Content & Social Media - Plan, create, and manage content across Instagram, TikTok, and LinkedIn - Tailor content to suit each platform’s audience and format - Maintain a clear and consistent content calendar aligned with brand voice, campaign objectives, and event timelines - Stay updated on social media trends and translate them into relevant, on-brand content Creative Campaigns & Brand Storytelling - Brainstorm, pitch, and execute innovative marketing campaigns to strengthen brand awareness and engagement - Develop creative concepts, captions, visuals, and short-form video content - Ensure all creative outputs align with TheMeetUpSG’s storytelling style and brand positioning Performance Tracking & Optimisation - Track and analyse digital performance metrics including reach, engagement, and growth - Use insights and data to optimise content strategies and campaign execution - Continuously test and refine approaches to improve marketing effectiveness SEO & Digital Visibility - Work closely with external agencies to support SEO strategy implementation - Assist with keyword planning and content optimisation - Monitor SEO performance and recommend improvements where necessary Event Marketing Support - Support onsite event marketing efforts, including live social media coverage - Capture content before, during, and after events - Collaborate with internal teams to identify key content moments - Extend the impact of live events through post-event digital storytelling Brand Consistency & Collaboration - Ensure consistency across all marketing touchpoints - Collaborate with internal stakeholders, external partners, and agencies - Uphold brand quality, professionalism, and creative standards Event Planning & Execution - Support end-to-end execution of events from conceptualisation to onsite delivery - Assist in translating client briefs into practical concepts, run-of-show, and timelines - Provide onsite support, troubleshoot operational issues, and escalate as necessary - Ensure events remain commercially viable and aligned with client agreements - Perform other reasonable duties assigned by management Sales Support - Assist in sales pitches or client presentations - Provide operational input or clarifications Continuous Improvement & Creativity - Contribute creative ideas to enhance event experience and client engagement - Identify opportunities for improvement in event execution and processes - Share learnings with internal teams for continuous improvement - Support internal coordination and administrative tasks related to events What We’re Looking For 3–6+ years of B2B marketing experience (events, agency, or hospitality experience is an advantage) Demonstrates strong copywriting, campaign management, stakeholder management, and analytical skills Is creative, proactive, organised, and commercially minded Can manage multiple campaigns while balancing strategic planning with day-to-day execution Nice to have: Experience with GA4, LinkedIn Campaign Manager, HubSpot, Mailchimp, or CMS platforms Experience leading content strategy or mentoring junior marketers Familiarity with CRM and marketing automation tools Why You’ll Love This Role You’ll work at the intersection of brand, content, and pipeline, seeing your work come to life in campaigns, live events, and real business growth. Apply with us today! Complete our application form here: https://forms.gle/GeHWzHRCF8T7pmMGA