Writer (Contract/Freelance)

Writer (Contract/Freelance) About the Role We are seeking a creative and data-driven Digital Marketing Executive to support digital campaigns and social media growth across health, wellness, and community-focused projects. You will manage digital platforms, plan advertising strategies, analyse performance, and strengthen brand presence in the wellness domain. Key Responsibilities Social Media Management Plan and manage content calendars for Facebook, Instagram, LinkedIn, and TikTok. Schedule posts, track performance, and optimise for reach, engagement, and growth. Manage community interactions and respond to comments/messages. Digital Campaigns Plan and execute digital ad campaigns (Facebook, Instagram, Google Ads). Conduct A/B testing and monitor performance. Provide monthly analytics reports with insights and recommendations. Brand & Marketing Support Work closely with content and creative teams on integrated marketing initiatives. Support digital launches, events, partnerships, and promotions. Assist in writing digital copy for ads, landing pages, and newsletters. Market & Audience Insights Research digital trends in wellness, lifestyle, healthcare, and consumer behaviour. Analyse competitors and identify opportunities for growth. Requirements Diploma or Degree in Marketing, Communications, Digital Media, or related fields. 1–3 years’ experience in digital marketing (agency or in-house). Strong understanding of social media algorithms and best practices. Hands-on experience with Meta Ads Manager, Google Ads, and analytics tools. Familiarity with SEO basics and audience targeting. Interest in healthcare, wellness, and lifestyle content is strongly preferred. Analytical mindset with strong problem-solving skills. Nice to Have Experience growing social media channels from scratch. Experience in healthcare, wellness, or lifestyle campaigns. Experience with CRM tools, email marketing, or automation. Apply Now