Marketing Manager, China Market & E-Commerce

Role Overview As the company’s first dedicated marketing and commercial hire, the Marketing Manager, China Market &E-Commerce will lead and coordinate the company’s China go-to-market planning and serve as its strategic bridge into the Greater China market — a highly developed e-commerce and social-commerce ecosystem — while contributing to brand and growth initiatives across wider Asian and selected international markets. This is a market-facing role with both strategic and hands-on responsibilities. It requires native-level Mandarin, strong cultural fluency, and practical experience working with China-based manufacturing, supplier, platform, and channel partners. The role also requires proven experience in Asian cross-border marketing, China e-commerce and social-commerce platforms, creator/KOL partnerships, and AI-enabled marketing operations. Key Responsibilities China Market Strategy & E-Commerce Growth (approx. 60%) • Own the China market-entry strategy end-to-end —positioning, channel architecture, pricing, and launch sequencing —establishing Neró Lux as a premium hygiene brand in the Greater China market. • Build and lead the company's cross-border and domestic e-commerce strategy across China's major e-commerce and social-commerce platforms (e.g. Tmall, Douyin, Xiaohongshu). • Design and direct China creator and livestream-commerce partnerships — with disciplined briefing, measurement, and return-on-spend analysis — leveraging China-specific creator and live-selling ecosystems. • Provide strategic market intelligence on Chinese consumer trends, competitive positioning, pricing, and partnership opportunities to guide product and commercial decisions. • Identify and develop high-value channel, distribution, and platform partnerships across Greater China. • Lead the China go-to-market roadmap and serve as the company's strategic interface to the market — the capability around which this role is built. China Commercial Negotiation & Supplier-Network Developm…