Senior Executive, Digital Fundraising

Job Summary: Spearheads digital fundraising activities to achieve fundraising targets and assists in building sustainable online revenue-generating channels to support TOUCH’s mission in serving the community. Principal Responsibilities and Duties: Develop, implement and optimise multi-channel digital fundraising campaigns across multiple platforms (social media, email, website, paid advertising) to drive engagement and donations Develop and manage donor journeys for online supporters, including acquisition, engagement, and retention strategies. Monitor, analyse and report on campaign performance, using data-driven insights to improve strategies Manage the marketing budget, ensuring cost-effective and impactful spending Support the implementation of automation tools and CRM integrations to streamline digital fundraising efforts. Stay up to date with digital marketing trends and best practices to enhance outreach and fundraising efforts Support team’s physical fundraising events (pre-event and actual day event operations) Essential Skills and Qualifications: Good degree in Advertising, Marketing or equivalent Proven 2-5 years experience as a Digital Marketing strategist or manager – in-house or agency-based Experience with email marketing, CRM system (Adobe, Microsoft 365), and marketing automation tools. Proficiency in using Google Analytics, SEO, and paid digital advertising (Google Ads, Meta Ads, etc.). Strong analytical and data interpretation skills to drive decision-making. Ability to manage multiple projects, meet deadlines, and work collaboratively in a fast-paced environment. Excellent written and verbal communication skills with internal and external parties Core Competencies and Attributes: High-performing individual who is passionate about delivering winning digital solutions Able to adapt to changes and willing to learn new skills Proven ability to handle a high-volume of workload in a fast-paced, dynamic environment Able to understand data, trends and reports to make actionable decisions