Event & Sales Executive

Job Description : The Sales & Events Executive is responsible for driving revenue through proactive sales, business development, event planning, and exceptional client relationship management. This role oversees the entire event journey from enquiry to post-event follow-up while working closely with Operations and Kitchen teams to deliver memorable guest experiences and achieve business targets. Key Responsibilities Sales & Business Development Generate new business through corporate clients, wedding planners, event agencies, schools, government organisations, and social events. Manage all inbound sales enquiries via email, phone, social media, and walk-ins. Conduct venue site visits for prospective clients. Prepare quotations, proposals, contracts, and event orders accurately and promptly. Negotiate pricing within approved company guidelines. Upsell food, beverages, décor, AV equipment, and premium event packages. Build and maintain long-term relationships with existing clients to encourage repeat business and referrals. Represent The White Label at networking sessions, wedding showcases, and industry events. Event Planning & Coordination Serve as the primary point of contact from enquiry until event completion. Understand clients' objectives and customise packages to suit their requirements. Coordinate event timelines, floor plans, seating arrangements, menus, and special requests. Prepare Event Orders (EOs) and communicate all event details to Front of House Operations and Kitchen teams. Conduct pre-event briefings with internal departments. Ensure smooth execution during events and resolve operational issues professionally. Perform post-event follow-ups to gather feedback and strengthen client relationships. Administration Ensure timely collection of deposits and final payments. Prepare weekly sales reports and monthly performance analysis. Maintain proper filing of contracts, invoices, and event documentation. Requirements Qualifications Diploma in Hospitality, Business, Event Management, or related discipline preferred. Experience Minimum 2 years of experience in Hospitality, Restaurant, Hotel, Catering, or Events Sales. Fresh graduates are welcome to apply as well. Experience handling weddings, corporate events, and private dining is an advantage. Knowledge of restaurant operations and event logistics is preferred. Skills Strong sales and negotiation abilities. Excellent communication and interpersonal skills. Exceptional organisational and multitasking capabilities. Strong problem-solving and decision-making skills. Ability to work under pressure and meet deadlines. Proficient in Microsoft Office and Xero. Flexible to work evenings, weekends, and public holidays when required. Pleasant disposition and a positive attitude.