Digital Marketing Manager (Ccp For Digital Advertising And Marketing Professionals (Pnt)

Job Description for Digital Marketing Manager: • Manage and maintain the company's social media accounts (Instagram and Facebook). • Plan and schedule content according to the monthly content calendar. • Create engaging social media content, including posts, stories, reels, and short-form videos. • Write captions and marketing copy that align with the brand's voice. • Monitor audience engagement and respond to customer enquiries on social media platforms. • Assist in photography and videography for products and promotional campaigns. • Coordinate content production for seasonal campaigns, festive promotions, and product launches. • Research social media trends and propose new content ideas. • Support the planning and execution of Meta advertising campaigns. • Learn campaign optimisation techniques to improve reach and engagement. • Assist with influencer outreach and partnership opportunities. • Support email marketing and customer retention initiatives where applicable. • Monitor social media and campaign performance metrics. • Prepare monthly reports on audience growth, engagement, and campaign results. • Provide recommendations for continuous improvement.