E-Commerce & Online Distribution Consultant – Hotels

About Upsense Studio Upsense Studio is expanding its hospitality consulting portfolio across Asia and international markets. We are looking for an experienced E-Commerce & Online Distribution Consultant – Hotels to join our growing team. Upsense Studio is a web development, branding and marketing company that is expanding its service offering into hospitality-focused digital marketing, e-commerce and online distribution consulting. We work with independent hotels, resorts and hospitality groups to improve their online visibility, strengthen their distribution strategies, increase direct and third-party bookings, and maximise digital revenue. Our hospitality services include hotel e-commerce management, online travel agency optimisation, online distribution, digital marketing, website performance, content management, search visibility and commercial performance reporting. Position Overview The E-Commerce & Online Distribution Consultant will be responsible for managing and improving the online commercial performance of assigned hotel clients. The role will focus on online travel agency management, distribution channel optimisation, rate and content accuracy, promotional planning, performance reporting and digital revenue growth. The successful candidate will work closely with hotel owners, general managers, revenue teams, reservations teams, sales and marketing teams, technology providers and Upsense Studio’s internal teams. This is a client-facing role that requires strong hospitality knowledge, analytical thinking, attention to detail and the ability to independently manage multiple hotel accounts. Key Responsibilities Online Travel Agency Management * Manage hotel accounts across online travel agencies such as Booking.com, Expedia, Agoda, Trip.com, Traveloka, MakeMyTrip and other relevant platforms. * Set up, review and optimise hotel profiles, room categories, rate plans, amenities, facilities, policies, descriptions and images. * Conduct regular audits to ensure hotel information is complete, accurate, consistent and aligned across all online channels. * Monitor OTA content scores, visibility, rankings, conversion opportunities and platform recommendations. * Create and manage promotions, including mobile rates, member rates, country-specific offers, advance-purchase promotions, last-minute offers and seasonal packages. * Review the commercial impact of OTA promotions and recommend adjustments based on performance. * Coordinate the onboarding, activation and mapping of new OTA and distribution partners. * Identify and resolve room mapping, inventory, rate loading, restriction, policy and content-related issues. * Maintain professional relationships with OTA market managers and distribution partners. Online Distribution and Channel Management * Manage room rates, inventory, availability, restrictions and stay controls through hotel channel management systems. * Ensure room types, occupancy settings, meal plans, cancellation policies, taxes, inclusions and supplements are distributed correctly. * Monitor rate parity across hotel websites, OTAs, wholesalers and other distribution channels. * Investigate rate discrepancies and coordinate corrective action with hotels, channel managers, booking engine providers and distribution partners. * Review room and rate-plan mapping across property management systems, channel managers, booking engines and OTA platforms. * Support the implementation and optimisation of channel managers, booking engines and other hotel technology platforms. * Evaluate channel production, commission costs, net revenue and overall distribution contribution. * Recommend an appropriate channel mix based on each hotel’s target markets, positioning and commercial objectives. Hotel E-Commerce Management * Develop and implement e-commerce action plans for assigned hotel clients. * Identify opportunities to improve online visibility, bookings, conversion rates, average daily rate and digital revenue. * Review the hotel’s online customer journey, from initial search through to booking confirmation. * Audit hotel websites and booking engines for content accuracy, user experience, mobile responsiveness and booking flow. * Coordinate website content updates, promotional banners, landing pages, offers and booking links. * Ensure promotional messages are consistent across hotel websites, booking engines, OTAs and digital marketing campaigns. * Support search engine optimisation by reviewing hotel description…