Business Development Executive (Modern Trade & E-Commerce)

Business Development Executive to drive business growth through digital marketing, e-commerce platforms, and retail market development. The successful candidate will be responsible for managing the Company's e-commerce and digital channels, enhancing brand awareness, identifying new business opportunities, and supporting sales and marketing initiatives to drive sustainable business growth. Key Responsibilities E-Commerce & Digital Channel Management Manage and optimize the Company's e-commerce platforms, including Shopify, Shopee, Lazada, TikTok Shop, and other online marketplaces. Maintain and update the Company website, product information, promotional content, and online campaigns. Manage product listings, pricing, promotions, inventory updates, and online merchandising activities. Monitor online sales performance, website traffic, customer engagement, and marketplace performance. Digital Marketing & Social Media Develop and execute digital marketing strategies to increase brand awareness, customer engagement, and online sales. Manage social media platforms including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels. Coordinate and monitor digital campaigns, advertisements, promotional activities, and content creation. Track campaign effectiveness and provide recommendations for continuous improvement. Business Development & Market Expansion Identify and develop new business opportunities across supermarket chains, retail channels, distribution networks, and strategic partnerships. Build and maintain relationships with retailers, distributors, corporate customers, and marketplace partners. Conduct market research, competitor analysis, and identify market trends to support business growth. Support product launches, exhibitions, promotional events, and business development initiatives. Reporting & Coordination Prepare regular sales, marketing, and business performance reports. Coordinate with internal departments to ensure smooth order fulfilment, customer service, and marketing activities. Provide recommendations to improve sales performance, operational efficiency, and customer experience. Perform other duties as assigned by Management. Requirements Diploma or Degree in Business, Marketing, E-Commerce, Digital Marketing, or related disciplines. Minimum 1 to 3 years of relevant experience in business development, e-commerce, digital marketing, retail sales, or related fields. Experience in FMCG, food manufacturing, consumer products, modern trade, or retail, with hands-on experience managing supermarket accounts , retail sales channels, and e-commerce platforms such as Shopify, Shopee, and Lazada, will be an added advantage. Familiarity with website management, social media marketing, and digital advertising. Knowledge of SEO, Google Analytics, Meta Business Suite, or digital marketing tools will be an advantage. Strong communication, interpersonal, analytical and presentation skills. Self-motivated, proactive, and able to work independently in a fast-paced environment.