Sales Coordinator

Job Summary The Sales Coordinator supports the Key Account Executives in managing key retail, supermarkets and department stores accounts for toys, stationery, and back-to-school products. This role combines sales administration, customer service, merchandising, and retail account support to ensure smooth sales operations and maximize product visibility at customer outlets. Key Responsibilities Provide day-to-day administrative support to sales team. Coordinate customer orders, deliveries, and follow up to ensure timely fulfilment. Maintain accurate product listings, pricing, and customer records. Work closely with logistics team to monitor stock availability and prepare store or event setup materials. Visit retail outlets, wholesalers, and key customers to build relationships with store managers and buyers. Secure shelf space, promotional displays, and seasonal merchandising opportunities for toys and back-to-school products. Ensure products are well displayed, correctly priced, and adequately stocked according to company merchandising standards. Set up and maintain promotional displays during key selling periods, including Back-to-School, school holidays, festive seasons, and year-end promotions. Monitor competitor activities, pricing, product launches, and in-store promotions, and provide market feedback to the Sales Manager. Assist in introducing new product ranges and seasonal collections to customers. Coordinate with customers regarding promotions, product launches, and replenishment requirements. Prepare regular sales reports, outlet visit reports, and merchandising updates for management. Respond promptly to customer enquiries and provide excellent customer service. Perform other sales and operational duties assigned by the Sales Manager. Requirements Diploma or equivalent qualification. Minimum 1–2 years of experience in sales coordination, merchandising, wholesale, or retail sales support. Experience in toys, stationery, gifts, or consumer products is an advantage. Good communication and interpersonal skills. Able to work independently and manage multiple tasks effectively. Proficient in Microsoft Office applications, particularly Excel and Outlook. Positive attitude, organized, and customer-oriented.