Senior Strategist - Apac

A bit about the job We’re looking for an excellent Senior Strategist to join our marketing team and drive the direction of our creative efforts across Asia. This is a superb opportunity for a strategic thinker with a passion for creative excellence and digital channels to make a significant impact in the fast-paced world of fintech. As a key member of our Marketing Strategy team, you will be the bridge between deep consumer behavior insight and creative action. You won't just rely on third-party reports; you will be the one talking to customers, running the surveys, and uncovering the "why" behind the data. You are a master of simplifying the complex, skilled at taking ambiguous business problems and translating them into clear, actionable paths forward for creative teams via creative briefs. You will partner closely with our in-house teams and external agencies to guide creative development from the initial spark of insight through to execution. You will have a strong grasp of the modern media landscape in Asia, understanding how brands show up on platforms like LINE, WeChat, TikTok, Reddit, YouTube, and ATL channels. This is a role based in our Singapore office , focused on markets across Asia including Japan, Singapore, Malaysia, Philippines, and India. What you’ll be doing Consumer Research & Insight: You will be the voice of the consumers living in Asia. You will design, execute, and analyse primary research (e.g., customer interviews, focus groups, surveys) to uncover cultural nuances and barriers to adoption in specific Asian markets. Translating Insight into Strategy: You will take raw research findings and performance data to diagnose specific communication problems . You will ensure we aren't just translating ads from other markets, but creating culturally relevant narratives that resonate locally. Authoring Creative Briefs : You will write clear, sharp, and inspiring creative briefs. You are the translation layer that turns a complex consumer insight i…