Senior Associate, Search

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Summary and Impact We are looking for an experienced and hands-on SEM Associate Manager to lead and optimize paid search campaigns Japan market. This role requires a strong balance of strategic thinking and executional excellence, with the ability to work closely with cross-regional stakeholders and deliver against strict performance targets. Skills and Experience Key Responsibilities Plan, execute, and optimize Search campaigns across platforms including Google Ads and Yahoo. Continuously monitor campaign performance and implement hands-on optimizations to meet and exceed defined KPIs and performance thresholds. Analyze campaign data, identify trends and insights, and provide actionable recommendations to improve performance. Translate data and insights into clear, compelling narratives and present actionable recommendations to stakeholders. Quantify the impact of optimizations and strategic changes through data-driven analysis. Utilize analytics tools (e.g. Google Analytics) to evaluate user behavior and campaign effectiveness. Ensure campaigns are executed with a high level of precision, consistency, and accountability. Requirements Proficiency in Japanese (reading and writing) is required to work with clients based in the Japan market. Strong hands-on experience in SEM campaign management across Google Ads and Yahoo…