Senior Manager, Search And Performance

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Summary and Impact We are currently looking for a Search & Performance Sr. Manager, APAC to join us. In this role, you will be responsible for establishing and running, with excellence, the Search & Performance Hub — with primary ownership of Search (Paid + Organic/AEO-GEO), Website Performance, Analytics & Tagging, and emerging channels (Reddit, Pinterest, and similar platforms). This role does not own paid Social platform strategy, which sits with the Social Performance team. The Search & Performance Sr. Manager will be responsible to: Own the Search strategy end-to-end — Paid Search, SEO, and the emerging discipline of AEO/GEO — ensuring the brand shows up accurately and favorably across AI-driven search surfaces (ChatGPT, Perplexity, Google AI Overviews, etc.) Partner with brand and UX teams to deliver website design and CRO recommendations that improve on-site conversion and search-to-site performance Work hands-on with Ad Ops teams to QA, recommend and implement tag and pixel changes (GTM, server-side tagging, conversion tracking), ensuring measurement accuracy across markets Own the Google agenda — building and presenting regular POVs, audits, and updates to clients as the landscape evolves Lead exploration and pilot strategy for emerging channels (Reddit, Pinterest, and similar platforms) — identifying where the…