Brand & Marketing Strategist

Role Overview This role will drive the organisation’s brand and marketing strategy to strengthen brand equity, sharpen market positioning, and enhance differentiation. The incumbent will lead end-to-end integrated campaigns, shape brand experience across all touchpoints, and ensure consistent brand expression across digital and offline platforms. Key Responsibilities Define and refine brand positioning, messaging frameworks, and brand architecture. Develop and lead integrated brand and marketing campaigns across digital, social, partnerships, and offline channels. Drive brand storytelling and content direction to enhance engagement and market relevance. Ensure consistency in brand identity, messaging, and experience across all customer and stakeholder touchpoints. Translate market insights, customer behaviour, and consumer trends into actionable brand and marketing strategies. Identify target audiences, channel opportunities, and campaign approaches to improve marketing effectiveness. Track and analyse brand and campaign performance metrics, including awareness, engagement, sentiment, and brand lift. Collaborate with marketing, business, and external agencies to deliver brand initiatives effectively and in alignment with business goals. Requirements Bachelor’s degree in Marketing, Branding, Communications, or a related field. 6–8 years of experience in brand management, brand strategy, or marketing strategy. Proven track record in conceptualising and executing brand revamp, repositioning, or integrated campaign initiatives end to end. Strong understanding of consumer behaviour, brand positioning, storytelling, and digital brand building. Experience working with creative, media, or integrated agencies preferred. Strong strategic thinking, stakeholder management, and project leadership skills.