Responsibilities Develop and execute integrated marketing campaigns aligned with business goals, target audience needs, and brand positioning Lead end-to-end campaign planning, coordination, delivery, and performance tracking across relevant channels Manage external creative and media agencies to ensure timely, high-quality, and on-brand execution Collaborate with media partners and internal teams to improve campaign effectiveness, attribution, and business impact Ensure consistent application of brand identity and messaging across all marketing materials Campaign Performance & Insights Use data-driven insights, testing, and experimentation to optimise campaign performance and marketing effectiveness Define, monitor, and analyse key marketing and business KPIs to evaluate campaign success Translate campaign results, customer data, and market insights into actionable recommendations for future initiatives Support business review sessions with clear reporting, analysis, and performance updates Stakeholder Management Drive cross-functional collaboration with internal and external stakeholders to ensure smooth campaign execution Work closely with product, sales, and business teams to align marketing plans with commercial priorities and customer needs Ensure marketing initiatives support broader business objectives and customer experience goals Operational & Budget Support Track campaign-related spend, budget utilisation, projections, and cost submissions Ensure data accuracy, payment processing, and operational coordination for campaign-related activities Track redemptions and manage merchandise inventory where applicable Events Planning & Execution Plan and execute brand, partnership, and customer engagement events in support of marketing objectives Coordinate logistics, stakeholder communication, and on-ground execution to ensure successful delivery Customer Feedback & Insights Monitor and analyse customer feedback, campaign response, and engagement trends to identify improvement opportunities Surface insights that support stronger messaging, customer experience, and future campaign strategy Who We’re Looking For Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously Strategic thinker with a creative and data-driven mindset Strong communication and stakeholder management skills Ability to translate business goals into practical marketing plans and execution Comfortable working in a fast-paced environment with multiple priorities