Marketing Executive / Senior Executive (F&B — Events)

About the Role We are looking for a dynamic and creative Marketing Executive / Senior Executive to drive brand awareness and customer engagement through events, campaigns, and partnerships within the F&B industry. You will play a key role in planning and executing on-ground activations, managing digital marketing efforts, and building strategic collaborations to grow the brand. Key Responsibilities Events & Activations • Plan, coordinate, and execute F&B events including pop-ups, tastings, launch parties, festivals, and brand collaborations • Manage end-to-end event logistics — venue sourcing, vendor coordination, permits, budgeting, and on-site execution • Develop post-event reports with ROI analysis and actionable insights Marketing & Campaigns • Develop and execute integrated marketing campaigns (online + offline) aligned with brand objectives • Manage social media channels — content planning, copywriting, scheduling, community engagement • Coordinate with designers, photographers, and videographers for marketing collaterals • Support PR efforts including media outreach, influencer/KOL partnerships, and press materials Partnerships & Business Development • Identify and cultivate strategic partnerships with corporates, lifestyle brands, media outlets, and event organisers • Negotiate sponsorship deals and co-branding opportunities • Build and maintain relationships with key stakeholders, vendors, and industry partners Analytics & Reporting • Track and analyse campaign performance across channels (social, EDM, paid ads, events) • Prepare monthly marketing reports and campaign post-mortems • Monitor industry trends, competitor activities, and consumer insights Requirements • Diploma / Degree in Marketing, Communications, Events Management, Hospitality, or related field • 1–3 years of relevant experience (Executive) / 3–5 years (Senior Executive) in marketing, preferably in F&B, hospitality, or lifestyle sectors • Proven track record of planning and executing even…