Senior Executive, Brand & Digital Communications

Breast Cancer Foundation (BCF) If you know how to turn ideas into attention, content into community, and campaigns into real-world action — without sounding like every other brand on the internet — we should talk. At BCF, communications is not just about posting content. Itis about building public understanding, strengthening health literacy, supporting advocacy, and helping more people engage with a mission that matters: advocating early detection and supporting the breast cancer community in Singapore. We are looking for a Senior Executive, Brand & Digital Communications to strengthen BCF’s social media presence, brand consistency and campaign execution across digital and on-ground touchpoints. This role is for someone who is creative, organised, digitally sharp and strong in follow-through — someone who can own deliverables end-to-end within scope, communicate early, work collaboratively, and improve what they touch. You will be part of the Advocacy & Communications team and work closely with colleagues across fundraising, programmes and operations to help BCF show up consistently, credibly and engagingly. What you will do 1) Own social media execution and digital content delivery Develop and execute BCF’s social media plans in line with campaign priorities, awareness goals and organisational needs. Own the day-to-day management of BCF’s social media platforms, ensuring content is timely, relevant, accurate and aligned with BCF’s voice. Maintain an integrated content calendar across key platforms, with clear timelines, owners and follow-through. Create, curate and adapt content including short-form videos, graphics, stories, captions, campaign assets and community-led content. Monitor platform performance, audience behaviour and engagement trends, and recommend practical actions to improve reach, engagement and conversion. Manage online community engagement in a timely, respectful and brand-safe manner. Use digital and AI tools responsibly to support content development, workflow efficiency and performance analysis. 2) Support brand consistency and campaign execution Support the implementation of BCF’s brand and communications strategy across digital, social, media and on-ground touchpoints. Plan and execute integrated advocacy, outreach, education and fundraising campaigns together with internal teams and external partners. Translate organisational priorities into campaign messages, creative briefs, content plans and communications materials that are clear, engaging and audience-appropriate. Ensure all communications adhere to BCF’s brand guidelines, tone of voice and visual identity. Coordinate with designers, agencies, vendors and production partners to ensure work is delivered on time, on brief and to a strong standard. Support campaign reporting by consolidating results, documenting learnings and recommending improvements for future activations. 3) Coordinate stakeholders and support “One BCF” delivery Coordinate with corporate partners, healthcare institutions, community organisations, media partners, influencers and content collaborators to support BCF’s outreach and advocacy efforts. Work closely with fundraising, programmes and operations teams to align communications with organisational priorities and avoid fragmented messaging. Support partnership activations, outreach initiatives, joint campaigns and awareness events. Prepare decks, briefing notes, communication materials and structured updates for partners, sponsors and management when needed. Communicate changes, dependencies and risks early, and help close loops with clear next steps and owners. 4) Improve workflows, reporting and digital ways of working Track campaign, content and platform performance using dashboards, reports and agreed metrics. Keep a clear and reliable record of content plans, approvals, assets, versions and reporting data. Identify opportunities to improve workflows, content production and reporting systems through better use of tools, templates, AI and automation. Use AI tools to support research, ideation, content drafting, adaptation, repurposing, transcription, summarisation and reporting, while applying strong human judgement and editorial oversight. Pilot practical new formats, tools or channel approaches, evaluate what works, and recommend what to keep, improve or stop. Stay current with developments in digital marketing, social media, AI-enabled content tools and audience behaviour, and turn that learning into useful…