KEY RESPONSIBILITIES Market Development & Trade Relationship Building – Systematically identify, approach, and develop relationships with interior design practices, architectural firms, property developers, and branded residence operators across Singapore and target Southeast Asian markets, with the explicit objective of establishing the client as their preferred luxury furniture partner. – Build and maintain a structured, tiered account management programme for the trade community, ensuring that the most commercially significant design practices receive regular, meaningful engagement - product updates, studio visits, brand presentations, and project collaboration opportunities. – Develop and own a comprehensive, living database of trade contacts across the region, maintaining accurate records of firm profiles, project pipelines, key decision-makers, and relationship history, and using this intelligence to drive proactive outreach and follow-up. – Represent the client at industry events, trade fairs, CPD presentations, and design community gatherings, building the brand’s visibility and profile within Singapore’s professional design and development community. Pipeline Generation & Opportunity Management – Proactively identify and qualify new contract and residential project opportunities at the earliest possible stage -tracking development pipelines, planning applications, and design procurement activity across Singapore and target regional markets to position the client ahead of specification decisions. – Build and maintain a robust, accurately valued sales pipeline, providing the Managing Director with regular pipeline reviews covering opportunity status, probability weighting, anticipated timelines, and required actions. – Lead the commercial pursuit of significant contract opportunities — branded residence towers, luxury hospitality projects, and high-end multi-unit residential developments — from initial specifier engagement through to proposal presentation, negotiation, and handover to the internal project and technical teams. – Drive residential project referrals from the design community, ensuring that designers specifying on projects in Singapore and across Southeast Asia direct their clients to the Singapore showroom and remain actively engaged throughout the sales process. Brand Development & Regional Influence – Develop and execute a structured programme of trade engagement activity — including studio presentations, CPD sessions, showroom events, product launches, and design community networking — that raises client’s profile and specification rate among the professional design community in Singapore and key regional markets. – Track and leverage the movement of Singapore-based designers and architects specifying on projects across Southeast Asia — Vietnam, Indonesia, Thailand, Malaysia, and beyond — ensuring Singapore captures the specification and supply opportunity wherever in the region those projects land. – Build relationships with the global network — particularly other flagship showrooms in the region — to facilitate cross-border project collaboration, share market intelligence, and align on regional design community strategies where relevant. – Provide the Managing Director with regular market intelligence reports, covering competitor activity, design community sentiment, emerging project opportunities, and shifts in specification trends across the luxury residential and hospitality sectors. Developer & Hospitality Sector Engagement – Cultivate direct relationships with Singapore’s leading residential developers and hospitality groups, establishing the client’s position as the specification partner of choice for branded residence programmes, show suites, model apartments, and premium hotel FF&E packages. – Identify and engage procurement teams, interior specification consultants, and project directors at the development stage, before design briefs are finalised and before competitive tender processes begin. – Coordinate showroom familiarisation visits, brand immersion experiences, and product presentations for developer and hospitality clients, working with the Managing Director and internal teams to deliver a compelling and commercially structured proposal process. Dada Kitchen Specialist Sales – Act as the dedicated kitchen sales specialist for the Dada brand within the Singapore showroom and across the regional market, bringing deep product knowledge, design credibility, and commercial focu…