Sales Executive

About Us Craft Union Pte Ltd is a premier importer and distributor of high-quality provision goods in Singapore. We specialize in sourcing and supplying a diverse catalog of essential food and beverage products to high-volume industries. To support our rapid expansion, we are looking for an aggressive, hungry, and results-driven Sales Executive to actively grow and manage accounts within our core business sectors. Role Overview As a Sales Executive, you will be the driving force behind our daily sales execution and client acquisition. You will focus on building rapport and winning accounts within the ship chandler/marine provisioning and HoReCa (Hotel, Restaurant, and Catering) sectors. If you are highly motivated by targets, enjoy building relationship pipelines, and thrive in a fast-paced B2B distribution environment, this role is for you. Key Responsibilities Prospecting & Lead Generation: Actively identify and reach out to potential clients, including ship chandlers, marine catering operators, procurement officers, restaurants, and hospitality groups. On-the-Ground Sales: Conduct cold calls, face-to-face sales visits, and product presentations to pitch our provision goods catalog. Account Coordination: Manage daily order cycles, process customer inquiries, and ensure competitive quotations are sent out accurately and promptly. Relationship Management: Act as the primary point of contact for assigned accounts, ensuring reliable customer service to drive repeat orders. Market Feedback: Keep track of customer preferences, competitor pricing structures, and product demands, reporting findings directly to the Sales Manager. Requirements Experience: Minimum of 1–3 years of sales experience, preferably in food distribution, provision goods, FMCG, or B2B trading. Sector Knowledge: Experience or an existing network within ship chandlers, marine supply networks, or the HoReCa industry is highly advantageous. Skills: Strong communication, interpersonal, and negotiation skills. Comfortable pitching to procurement teams and chefs alike. Mindset: Resilient, persistent, and highly target-oriented with a strong drive to close deals. What We Offer Competitive base salary + attractive commission structure based on sales targets. Comprehensive training and mentorship from the Sales Manager. Career advancement opportunities within a rapidly growing food distribution company.