Sales Manager

The Sales Manager is responsible for managing sales activities and events in line with the annual sales and marketing plan, and to achieve/exceed the budget and sales strategy for 21 Carpenter —Singapore's luxury boutique hotel. This role drives commercials across all hotel verticals, including guest rooms, event spaces (Kee's Restaurant, Level 3Garden Terrace, and Level 9 Rooftop Lounge), and our curated collection of 21Carpenter branded merchandise. ACCOUNTABILITIES: Work closely with the Director of Rooms & Revenue to establish clear, identifiable, and achievable sales targets across rooms, event spaces, and merchandise. Sell and curate event experiences across Kee's Restaurant, the Level 3 Garden Terrace, and the Level 9 Rooftop Lounge — matching each space to the right occasion, from intimate private dining to corporate gatherings and social celebrations. Promote and sell the 21Cmerchandise collection to in-house guests, event clients, and external customers, identifying opportunities to integrate merchandise into packages and event offerings. Identify new marketing opportunities and analyse market trends by reviewing monthly reports and sales forecasts. Solicit existing and new corporate accounts to generate bookings and achieve hotel revenue goals in occupancy, average rates, events, and merchandise sales. Build and strengthen relationships with existing and new customers to enable future bookings through sales calls, entertainment, site inspections, and curated experiences at the property. Respond promptly to all forms of enquiries, providing personalised proposals that reflect the boutique nature of 21 Carpenter. Execute and support the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence). Interact with guests to obtain feedback on product quality, event experiences, and merchandise, sharing insights to continuously improve offerings. Maintain flexibility to performing other duties and projects as required to support the hotel's overall business objectives. QUALIFICATIONS: Minimum 3 years of experience in a similar capacity in sales and marketing or related field. SKILLS: Strong written and verbal communication skills. Excellent customer skills, interpersonal skills, results oriented & highly motivated. Proactive problem-solving attitude and hunger for business. Proven ability to sell, plan & execute events effectively with a strong attention to details. Proficient in the use of Microsoft Office and other industry systems such as Opera Cloud