Director, Audience Marketing Asia

Primary Function of Position The Director of Audience Marketing for Asia will spearhead the regional strategy, planning, and execution of Intuitive’s audience engagement initiatives targeting three key customer groups: surgeons, care teams, and hospital executives. This role is pivotal in integrating Clinical Marketing, Hospital Marketing, and Services Marketing into a cohesive audience-centric approach, aimed at enhancing awareness, adoption, integration, and partnership through out the surgical ecosystem. As a senior leader within the Asia Marketing organization, the Director will be instrumental in shaping Intuitive's connections with its most influential healthcare stakeholders. The ideal candidate will excel in driving customer insight-led marketing efforts, leading a high-performance regional team, and collaborating cross-functionally with commercial and marketing teams in Intuitive’s five Asia Markets: Japan, South Korea, China, Taiwan, and India. Roles & Responsibilities: · Develop and implement an integrated audience marketing strategy across Asia, ensuring cohesive engagement and messaging for surgeons, care teams, and healthcare executives. · Lead regional initiatives to enhance awareness, consideration, adoption, and loyalty throughout the surgeon journey, including Key Opinion Leader (KOL) development, specialty marketing, and engagement with professional societies. · Shape hospital executive engagement through impactful initiatives such as strategic summits, peer-to-peer forums, and the development of reference sites. · Enhance the perceived value of Intuitive’s Services portfolio through targeted marketing strategies. · Collaborate with global marketing and local market teams to adapt content, campaigns, and programs to reflect regional insights and commercial priorities. · Serve as a strategic partner to Sales, Clinical Affairs, Services, and Market Access and Custom Analytics (MACA), ensuring audience marketing efforts align closely with market d…