Sales Executive

About the Role We are partnering with an established company in the foodservice industry to hire a driven and results-oriented Sales Executive / Senior Sales Executive. This role focuses on managing and growing foodservice accounts within the HORECA and institutional segments, including hotels, restaurants, cafés, catering groups, central kitchens, and other foodservice customers. Candidates should have relevant sales experience in the foodservice, FMCG food, F&B supply, or HORECA-related industry, with the ability to manage customer relationships, identify new business opportunities, and achieve sales targets. Key Responsibilities Manage and grow existing foodservice accounts, including HORECA and institutional customers Identify and develop new business opportunities to achieve sales targets Build and maintain strong relationships with key customers and decision-makers Conduct regular sales visits, presentations, and product demonstrations Prepare quotations, follow up on enquiries, and close sales deals Work closely with internal teams, including operations, logistics, and customer service, to ensure smooth order fulfilment Monitor market trends, competitor activities, and customer needs Support marketing initiatives and promotional activities Ensure timely collection of payments and maintain healthy account receivables Requirements Must have minimum 3 years of sales experience in foodservice, FMCG food, F&B supply, HORECA, or related industry Experience managing HORECA accounts such as hotels, restaurants, cafés, caterers, central kitchens, or institutional customers will be highly relevant Proven track record in meeting or exceeding sales targets Strong communication, negotiation, and relationship management skills Self-driven, independent, and results-oriented Good understanding of Singapore’s foodservice market Possess a valid Class 3 driving licence Own vehicle will be an advantage Candidates must be legally eligible to work in Singapore. No work pass spo…