Associate Director, E-Commerce

Job Description Lead the E-Commerce team and oversee the end-to-end online business, including website, app, and digital product initiatives Own the performance marketing and growth strategy to drive traffic, conversion, and revenue Develop and execute global e-commerce strategy, including merchandising, pricing, promotions, and digital campaigns Collaborate with marketing, UX/UI, CRM/CDP, and data teams to optimize customer experience and digital journeys Analyze performance metrics and provide actionable insights to drive growth and improve ROI Identify opportunities for innovation and digital transformation across e-commerce platforms Manage and mentor e-commerce and performance marketing teams, ensuring alignment with business priorities Job Requirements University degree in Marketing, Business, Digital Media, or related field 10+ years’ experience in e-commerce, digital marketing, or performance marketing, with at least 3 years in a leadership role Proven track record of driving online growth, conversion, and revenue through e-commerce and performance marketing initiatives Strong understanding of digital platforms, e-commerce ecosystems, and online customer journeys Experience with e-commerce tools, analytics platforms, and performance marketing channels (Google Ads, Meta Ads, SEO, etc.) Excellent leadership, communication, and stakeholder management skills Analytical mindset with ability to translate data into actionable strategies