Marketing Executive

Job Description: Roote is a growing startup focused on building a strong and distinctive brand identity. We are looking for individuals who are creative, driven, and passionate about contributing to a fast-paced startup environment. Role Overview Grow brand awareness and strengthen Roote’s online presence Execute marketing strategies aligned with the company’s vision and goals Work closely with the founding team on branding and campaign development Support overall business and brand growth through creative marketing initiatives Key Responsibilities Develop and execute marketing strategies to increase brand awareness and engagement Plan and manage social media content across platforms such as Instagram, TikTok, and other digital channels Create creative marketing ideas and campaign concepts aligned with Roote’s branding Assist in content planning, copywriting, and campaign coordination Conduct market and competitor research to identify trends, opportunities, and areas for improvement Work closely with the design team to ensure cohesive branding and visuals Support influencer outreach, collaborations, and partnership opportunities Monitor social media performance, engagement metrics, and campaign results Contribute ideas to improve customer engagement and brand positioning Assist in brand launches, promotional campaigns, and other marketing initiatives Requirements Strong interest in branding, marketing, and social media Creative mindset with good communication and organisational skills Familiarity with social media trends and digital marketing platforms Ability to work independently and collaboratively within a startup environment Willingness to learn, adapt, and contribute ideas Prior experience in marketing, branding, content creation, or social media management Preferred Qualities Passion for startups, branding, and building something from the ground up Strong initiative and problem-solving skills Detail-oriented and proactive Comfortable working in a fast-paced and evolving environment What You’ll Gain Opportunity to be part of a growing startup from an early stage Hands-on experience in branding, marketing, and business growth Creative freedom to contribute ideas and strategies Exposure to startup operations and brand-building processes Opportunity for growth alongside the company Work Location: In person