Digital Marketing Assistant

-Develop and implement digital marketing strategies to increase brand awareness and audience engagement. - Plan, create, and manage content across social media platforms (Facebook, Instagram, LinkedIn, TikTok, Xiaohongshu, WeChat, etc.). - Produce engaging marketing materials including copywriting, graphics, short videos, and campaign content. - Manage the content calendar and coordinate promotional campaigns for international cultural events, competitions, and exchange programmes. - Execute and optimize paid advertising campaigns on Meta, Google, and other digital platforms. - Monitor campaign performance using analytics tools and prepare regular reports with actionable insights. - Maintain and update the company website and other digital platforms. - Collaborate closely with programme, partnership, and event teams to promote cultural exchange initiatives. - Stay informed on digital marketing trends and recommend innovative ideas to enhance online presence.