Marketing Executive (West)**Fmcg

Job Summary We seek a passionate brand marketer with strong digital skills and interest in AI-powered tools to drive brand growth and engagement through innovative marketing strategies. Responsibilities Manage assigned brands and products to ensure consistent positioning and execution across all marketing channels Plan and execute integrated marketing campaigns that increase brand awareness, consumer engagement, and business growth Develop and implement digital marketing strategies including social media, content marketing, email marketing, SEO, SEM, and paid media campaigns Manage social media platforms and content calendars to maintain a strong, engaging brand presence Create and oversee marketing content across online and offline channels by collaborating with designers, agencies, and content creators Leverage AI-enabled creative tools and emerging technologies to improve content creation and marketing efficiency Monitor market trends, competitor activities, and consumer insights to identify growth opportunities and optimize marketing strategies Manage influencer and KOL collaborations, partnerships, and track campaign performance Plan and execute events, roadshows, activations, and brand-building initiatives to enhance visibility and consumer engagement Evaluate campaign effectiveness through performance analysis and recommend improvements to maximize ROI and marketing impact Manage marketing budgets to ensure effective resource allocation and campaign performance Liaise with internal stakeholders, external agencies, and business partners to ensure timely and successful marketing execution Prepare regular reports and presentations on campaign performance, market developments, and key business insights Stay updated on the latest marketing trends, digital platforms, and industry best practices Support ad-hoc marketing projects and other duties as assigned by superiors Qualifications Degree / Diploma in Marketing, Business, or relevant studies Fresh graduates we…