Manager, Marketing Communications (Partnerships & Integrated Marketing)

Straits Retail Property Management Services currently manages Paragon and The Woodleigh Mall within its portfolio. The Group Marketing Communications team is responsible for driving mall loyalty programmes, international marketing, and partnerships, and works closely with individual shopping mall marketing counterparts and other stakeholders to jointly achieve business and marketing objectives. We are seeking a dynamic and commercially driven International Marketing and Partnerships candidate to grow and manage strategic and innovative partnerships that drive customer engagement and acquisition for our shopping mall loyalty programmes. This role will focus on identifying, securing and activating partners that enhance the value proposition of the programmes, increase member acquisition, shopper footfall and spend through impactful and strategic initiatives. Key Responsibilities: Partnership Development & Member Acquisition Identify, evaluate and secure strategic partners including but not limited to banks, financial institutions, hospitality, lifestyle and payment gateways to support the growth of our mall loyalty programmes and/or amplify the awareness of our shopping malls Develop a robust calendar of partnership opportunities and corresponding collaboration frameworks for domestic and key target tourist markets Develop compelling partnership proposals that align mutual business objectives Secure and manage affiliate partnerships and sponsorships to lead value creation propositions by leveraging analytic insights of the database Negotiate commercial terms, benefits and marketing commitments with partners Programme Growth & Engagement Design and implement partnership-led campaigns to drive member acquisition and active participation Collaborate with internal teams to integrate partner offers into the loyalty ecosystem such as rewards, privileges, experiences Continuously optimise partner mix to ensure relevance and attractiveness to target audiences and market sh…