Marketing Executive

Job Overview The Marketing Executive supports the planning, execution, and optimization of marketing initiatives to drive brand awareness, customer retention, and customer growth. This role works closely with cross-functional teams to implement both online and offline strategies across digital channels, events, advertising, and lead-generation campaigns. Key Responsibilities: 1.Digital Marketing · Manage and execute social mediacontent calendars across platforms (Facebook, Instagram, TikTok.) · Create and schedule posts, ensure brand consistency, and monitor engagement. · Assist in managing website updates,landing pages, and SEO content optimisation. · Support email marketing campaigns including copywriting, segmentation, scheduling, and performance reporting. ·Track digital analytics (traffic,engagement, conversions) and prepare weekly/monthly reports. ·Assist in community management: responding to comments, messages, and customer enquiries. 2. Events & Campaign Execution · Assist in planning, coordinating, and executing brand events, workshops, product launches, and open house events. · Manage event logistics including venue setup, vendor coordination, collateral preparation, and registration. · Liaise with internal teams and external partners to ensure event objectives are met. · Support post-event follow-ups such as recap reports, performance metrics, photo/video collation, and customer feedback. 3. Advertising & Brand Communications · Assist in developing advertising materials for print, social, digital, and in-store promotions. · Work with creative team/agencies to create key visuals, banners, posters, and promotional assets. · Ensure brand guidelines are followed in all communication materials. · Coordinate with media partners for ad placements, schedule tracking, and deliverables. · Support copywriting across ads, brochures, newsletters, and marketing collateral. 4. Lead Generation & Customer Growth and Retention · Execute digital lead-gen campaigns acros…