Digital Marketing Executive

Job Descriptions: • Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. • Maintaining our social media presence across all digital channels. • Measuring and reporting on the performance of all digital marketing campaigns. • Collaborate with internal teams to create landing pages and optimize user experience. • Identify trends and insights, and optimize spend and performance based on the insights. • Brainstorm new and creative growth strategies. Requirements: • BS/MS degree in marketing or a related field. • Proven working experience in digital marketing. • Able to speak, read and write Chinese is required as we are targeting Chinese market. • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. • Experience in optimizing landing pages and user funnels. • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). • Experience in setting up and optimizing Google Adwords campaigns. • Strong analytical skills and data-driven thinking. • Up-to-date with the latest trends and best practices in online marketing and measurement.