Catering Business Development Assistant Manager

Job Purpose Drive and grow catering revenue across multiple channels, including corporate sales, online platforms, inbound enquiries, and retail opportunities. This role focuses on building a sustainable catering and events business by actively generating sales, developing products, and maximising utilisation of existing assets (restaurants, bar, and distribution channels). Key Responsibilities Business Development & Sales • Proactively identify and secure new catering opportunities (corporate offices, meetings, private events) • Build a strong pipeline of recurring clients (corporate group purchase, office lunch, tea-time catering, meetings) • Manage and convert inbound enquiries (email, website, walk-ins) • Develop partnerships with corporate clients, event organisers, and vendors • Own and achieve catering revenue targets Online & Platform Sales • Manage and grow sales from catering platforms (e.g. Vendor platforms, website enquiries) • Optimise product listings, pricing, and visibility across platforms • Monitor performance (conversion rates, order value, repeat orders) and improve results • Work with marketing to drive traffic and conversions for online catering channels Product & Package Development • Develop attractive and profitable catering packages (e.g. individual meals, sharing sets, tea-break menus) • Create bundles suited for office consumption and small events • Adapt menus for different channels (platforms, direct sales, retail) • Ensure pricing aligns with cost targets and market competitiveness Events & Space Monetisation • Promote and sell restaurant and bar spaces for small events (meetings, corporate gatherings, private functions) • Develop event packages combining food, space, and simple experiences (e.g. dinner with drinks) • Increase utilisation of underused outlet spaces Key Performance Indicators (KPIs) • Total catering revenue (by channel: corporate, online, retail) • Growth of platform sales (Vendor portal and company web portal, etc.) • Conversion rate of inbound enquiries • Number of new and repeat corporate clients • Utilisation rate of event spaces • Profit margins and cost control Working Conditions • Office-based role with on-site event support as required • Flexible working hours, including weekends and public holidays during peak periods • Physical requirements may include standing for extended hours and lifting of light equipment Requirements • 3–5 years experience in sales, business development, or catering/events • Experience with online food platforms or e-commerce channels is a strong advantage • Strong understanding of corporate sales and B2B relationships • Proven ability to drive revenue growth • Entrepreneurial mindset—comfortable building from scratch • Strong coordination and communication skills