Brand Product Executive

Brand Product Executive – Logistics Business Unit Company: Zenex Technologies Pte Ltd Position Summary The Brand Product Executive is responsible for managing, positioning, and commercializing customer products within Zenex's logistics and fulfilment ecosystem. The role acts as the bridge between storage/warehouse customers, e-commerce platforms, digital marketing channels, and internal operations teams to drive product visibility, sales growth, and fulfilment efficiency. The executive will work closely with logistics customers to understand their products, develop digital product strategies, onboard products onto e-commerce marketplaces, optimize product listings, and coordinate fulfilment activities from warehouse to customer delivery. Key Responsibilities 1. Product Mapping & Portfolio Management Conduct product discovery sessions with warehouse and storage customers. Analyse customer product portfolios, specifications, pricing structures, and market positioning. Categorise products according to industry, target market, sales channels, and fulfilment requirements. Maintain product master data, SKU information, product attributes, and digital catalogues. Develop product positioning strategies to improve online marketability. Deliverables Product Catalogue Database SKU Master List Product Positioning Reports Product Launch Plans 2. E-Commerce Marketplace Management Manage onboarding and maintenance of products across e-commerce platforms. Create and optimize product listings. Monitor marketplace compliance requirements. Coordinate promotions, campaigns, vouchers, and sales events. Analyse product performance and recommend improvements. Platforms Shopee Lazada Customer-owned websites B2B procurement portals Deliverables Product Listings Marketplace Reports Campaign Performance Reports 3. Digital Sales & Marketing Coordination Work with internal marketing teams and customers to develop digital sales campaigns. Coordinate content creation for product promotions. De…