Sales Force Capabilities Executive

The Opportunity An exciting opportunity has arisen for a Sales Force Capabilities Executive to join a leading FMCG organisation in Singapore. This role is ideal for a commercially minded professional who is passionate about sales excellence, capability development, and driving frontline effectiveness. Working closely with the Sales Capability Manager, you will play a key role in supporting the design, implementation, and evaluation of capability-building initiatives that enhance field force performance and execution excellence across the business. About the Company Our client is a renowned consumer goods organisation with an established portfolio of market-leading brands. As part of its ongoing investment in people and commercial excellence, the business is committed to developing high-performing sales teams through structured capability frameworks, learning programs, and best-in-class field execution practices for Traditional On-Trade (TOT) or General Trade (GT). Key Responsibilities Sales Capability Development Support the execution of the annual Sales Capability Roadmap aligned with business objectives and commercial priorities. Assist in identifying capability gaps through performance analysis, field observations, and stakeholder feedback. Support the rollout and continuous improvement of Sales Academy programs and internal capability-building initiatives. Contribute to the development of learning content, training materials, and capability frameworks. Training Delivery & Field Coaching Facilitate selected training modules, workshops, and capability development initiatives. Translate commercial strategies into practical tools and learning materials for field teams. Conduct regular field visits to assess execution quality and reinforce learning adoption. Support coaching and development frameworks to strengthen frontline sales effectiveness. Maintain and update learning resources, playbooks, and training documentation. Performance Analytics & Effectiveness Tra…