Content Strategist

Our Team Cintra Consultancy is a Singapore-based business and creative consultancy that helps brands grow through strategy, content, media, and digital execution. We work with businesses across different industries to develop social media strategies, short-form content, digital campaigns, brand stories, and marketing assets that support real business outcomes. At Cintra, content is not created just to fill a calendar or look good. It has to serve a clear purpose, communicate the right message, connect with the intended audience, and help move the business forward. Our team works in a fast-paced agency environment, managing multiple client accounts, content strategies, campaigns, production timelines, and digital deliverables across different industries. Your Role Cintra Consultancy is looking for a Content Strategist to develop clear, relevant, and effective content strategies across our client portfolio. You will be responsible for understanding each client’s business, audience, brand positioning, marketing objectives, and competitive environment, and translating these insights into actionable content directions. This role sits between strategy, creative, accounts, and production. You will work closely with account managers, content producers, designers, editors, performance marketers, and clients to ensure that content is purposeful, consistent, platform-relevant, and aligned with wider business goals. You should be comfortable moving between research, planning, ideation, campaign development, content writing, creative briefing, performance analysis, and client presentations. The ideal candidate understands that a strong content strategy is not just a list of ideas. It is a clear system that defines what a brand should say, how it should say it, who it is speaking to, and why the content should matter. Responsibilities Content Strategy Development Develop content strategies based on client objectives, target audiences, brand positioning, business priorities, and platform requirements. Translate broad marketing or business objectives into clear content pillars, messaging directions, formats, themes, and campaign ideas. Build content frameworks that guide what the brand communicates across different channels and stages of the customer journey. Develop platform-specific strategies for channels such as TikTok, Instagram, Facebook, LinkedIn, YouTube Shorts, and other relevant digital platforms. Ensure content strategies balance brand-building, audience engagement, campaign participation, lead generation, conversion, and other relevant business outcomes. Review and refine existing client content strategies to improve clarity, consistency, relevance, and effectiveness. Research and Audience Insights Conduct research into client industries, competitors, customer behaviours, cultural conversations, platform trends, and emerging content formats. Identify audience pain points, motivations, interests, behaviours, objections, and content consumption patterns. Analyse competitor content to identify gaps, opportunities, overused approaches, and areas where clients can differentiate themselves. Monitor social media trends and evaluate which trends are relevant, adaptable, and suitable for each client’s brand. Turn research and observations into practical insights that can guide content direction and creative execution. Maintain a strong understanding of changing platform behaviours, social media formats, audience expectations, and digital culture. Content Planning and Ideation Develop monthly and campaign-based content plans that align with the approved strategy. Create content pillars, recurring series, campaign themes, video concepts, hooks, story angles, post ideas, and engagement formats. Ensure content plans contain a suitable mix of educational, entertaining, promotional, community-focused, thought-leadership, and conversion-oriented content. Work with the creative and production teams to turn strategic directions into practical and production-ready ideas. Provide clear context behind each idea, including its objective, target audience, intended message, platform, and desired audience response. Ensure that ideas are achievable within the agreed client scope, budget, production resources, and timeline. Copywriting and Messaging Develop key messages, content angles, headlines, hooks, scripts, captions, campaign copy, and other written content where required. Adapt messaging for different platforms, audience segments, campai…