Senior Content Producer

Our Team Cintra Consultancy is a Singapore-based business and creative consultancy that helps brands grow through strategy, content, media, and digital execution. We work with businesses across different industries to create social media content, short-form videos, digital campaigns, brand stories, and marketing assets that support real business outcomes. At Cintra, content is not created just to look good. It has to support the brand, communicate clearly, engage the intended audience, and help move the business forward. Our team works in a fast-paced agency environment, managing multiple client accounts, production timelines, shoots, creative deliverables, and digital campaigns across different industries. Your Role Cintra Consultancy is looking for a Senior Content Producer to lead the development and execution of social-first content across our client portfolio. You will be responsible for turning client objectives and creative briefs into strong, production-ready content concepts, and overseeing projects from ideation and pre-production through to shoots, post-production, and final delivery. This is a hands-on role. You should be equally comfortable developing ideas, writing scripts, directing shoots, reviewing edits, managing production logistics, and solving problems when plans change. You will work closely with the creative, account, performance marketing, and production teams to produce content for platforms such as TikTok, Instagram, YouTube Shorts, Facebook, LinkedIn, and other digital channels. The ideal candidate understands both creative storytelling and commercial objectives. You should be able to create content that is engaging and culturally relevant while remaining aligned with the client’s brand, audience, and business goals. Responsibilities Creative Development and Content Ideation Lead the development of content ideas, campaign concepts, video formats, hooks, scripts, storyboards, shot lists, and creative treatments. Translate client briefs, campaign objectives, audience insights, and brand guidelines into clear and executable content concepts. Develop social-first ideas that are suited for platforms such as TikTok, Instagram Reels, YouTube Shorts, Facebook, and LinkedIn. Conduct ongoing research into social media trends, platform behaviours, competitor content, emerging formats, and audience interests. Present creative ideas and production approaches clearly to internal teams and clients. Ensure that concepts are creative, practical, commercially relevant, and achievable within the agreed scope, budget, and timeline. Pre-Production and Production Management Own the planning and preparation of content shoots from start to finish. Develop production schedules, shot lists, call sheets, equipment requirements, props lists, casting requirements, location plans, and other production materials. Coordinate with internal teams, clients, talents, freelancers, vendors, locations, and other production partners. Identify production risks, resource requirements, and potential execution issues before shoots take place. Ensure that all necessary approvals, assets, products, equipment, props, and personnel are confirmed before production. Manage multiple production timelines while maintaining clear communication with all relevant stakeholders. Shoot Direction and On-Set Execution Lead and direct content shoots, ensuring that the intended concept, story, performance, visual direction, and brand message are captured effectively. Direct talents, presenters, creators, interview subjects, and crew members during production. Oversee camera composition, lighting, audio, set styling, props, pacing, and overall production quality. Ensure that all required shots, variations, cutdowns, hooks, and supplementary footage are captured efficiently. Adapt quickly when there are changes involving locations, talent availability, client requests, weather, timing, or other production limitations. Maintain a professional, organised, and solutions-focused environment on set. Where required, operate cameras or support hands-on production execution. Editing and Post-Production Guide the post-production process from footage selection through to final delivery. Provide editors with clear edit briefs, narrative direction, platform requirements, visual references, and intended outcomes. Review edits for storytelling, pacing, messaging, brand alignment, technical quality, captions, graphics, music, and overall effectiveness. Provide clear…