National Retail Manager

Key Responsibilities Strategic Sales Planning and Execution Perform role as Key Account Manager for the largest grocery retail group. Develop and implement comprehensive sales plans aligned with overall brand objectives and market trends. Monitor sales deliverables and achievements against assigned sales targets and KPIs for own accounts and for the retail team. When any gap identified, to craft out recovery plans. Oversee execution of sales plans and operational matters across all retail channels, i.e. modern trade, general trade and convenience chains. Identify and capitalize on new market opportunities, customer segments and distribution channels to expand market share. Analyze sales data, market trends and competitor activities to identify opportunities for growth, improvement and innovation. Manage retail trade budget, ensuring efficient allocation of resources and maximizing ROI. Team Leadership Guide Key Account sales team and field operations teams (Operations Manager, Retail Executives, Van Sales and Merchandisers) to enhance individual and team performance, fostering a culture of continuous improvement and teamwork. Conduct regular performance reviews, set clear expectations for the team and address any performance/sales gaps. Attend and contribute to periodic meetings, e.g. brands meeting, principals meeting, heads of department meeting, sales & supply chain meeting, etc. Ensure compliance with company standards and ethical sales practices. Key Account Management & Relationships Building Build and maintain cordial and strategic relationships with key retail partners, brand principals, wholesalers and stakeholders. Support Key Account team and negotiate favourable terms, pricing and promotional activities with key accounts to maximize profitability and market share. Address customer needs, resolve complex issues and strengthen long-term partnerships. Leverage on technology (e.g. Simplr) and data analytic tools to streamline sales processes and effectiveness. Liaison with Customer Service, Supply Chain and Logistic teams to coordinate on post-sales support and address any issues. Other duties as requested. Market & Product Management Collaborate with Business Development, Trade Marketing, Purchasing and Finance teams to align sales strategies with new launches, on-going promotions and business initiatives. Oversee optimal product distribution in retail stores, on-shelf availability, brands visibility and upkeep merchandising standard in retail stores. Monitor and assess competitor activities, market trends and industry developments to adjust sales strategies and tactics suitably. Implement sales forecasting and pipeline management processes to achieve sales deliverables and support stocks importations. Oversee inventories level, working to optimize stock turns and minimize stock returns or write-off. Candidate’s prerequisites Must have managed at least 1 major grocery retail chain end-to-end, e.g. FairPrice Group, Cold Storage/Giant and/or Sheng Siong. Own Joint Business Plan (JBP) and trade negotiations (e.g. margins, trading terms, space buys, etc). P&L accountability such as managing trade budgets, accounts profitability, investments ROI and other analytics. Strong knowledge of trade planning and execution (e.g. planograms, on-shelf availability, replenishment, demand planning and forecasting and stores compliance. People skills – Team leader and team player, building strong relationships with retail operations, multi-functional teams, customers and suppliers. Commercial thinking, analytical and adaptable to fast-paced environment. Prior experience liaising with brand owners, suppliers and principals will be advantageous. At least a Diploma qualification with 10 years’ experience in FMCG or related industry. Preferably owning a car. Remuneration Package Basic Salary + Transport Allowance + Monthly Sales Incentives