Sales Manager

Key Responsibilities Develop and implement sales strategies to achieve the company's revenue and profitability goals. Lead, supervise, and motivate the sales team to meet individual and team sales targets. Set monthly, quarterly, and annual sales objectives and monitor performance against these targets. Identify new business opportunities and develop strategies to increase market share. Build and maintain strong relationships with customers, corporate clients, and business partners. Monitor market trends, competitor activities, and customer preferences to identify growth opportunities. Prepare sales forecasts, budgets, and performance reports for management review. Train, coach, and mentor sales staff to improve product knowledge, customer service, and selling skills. Ensure high standards of customer service and promptly resolve customer complaints or escalated issues. Coordinate with marketing and operations teams to plan promotions, product launches, and sales campaigns. Monitor inventory levels and work closely with procurement or operations to ensure product availability. Negotiate pricing, contracts, and commercial agreements with customers where authorized. Analyse sales data and prepare recommendations to improve sales performance and operational efficiency. Ensure compliance with company policies, procedures, and all relevant legal and regulatory requirements. Manage sales budgets and control expenses within approved limits. Conduct regular sales meetings, performance reviews, and staff evaluations. Maintain accurate records of sales activities, customer interactions, and business development efforts. Foster a positive, performance-driven, and collaborative work environment. Represent the company professionally at meetings, exhibitions, networking events, and customer visits when required. Perform any other duties assigned by the Directors or Management that are consistent with the role. Skills and Qualifications Strong leadership, coaching, and team management abilities. Excellent communication, negotiation, and interpersonal skills. Strong analytical and problem-solving skills. Ability to develop and execute effective sales strategies. Proficiency in Microsoft Office and sales reporting systems. Ability to work under pressure and consistently achieve sales targets. Strong business acumen and customer relationship management skills. Bachelor's degree in Business, Marketing, Sales, or a related field is preferred. Previous experience in sales management or a similar leadership role is preferred. Performance Expectations Achieve or exceed established sales and profitability targets. Increase customer acquisition and customer retention. Maintain high levels of customer satisfaction. Develop a motivated, productive, and high-performing sales team. Deliver accurate sales forecasts and timely management reports. Ensure compliance with company policies and uphold professional standards at all times.