Marketing Manager

Marketing Manager Responsibilities • Evaluating and optimizing marketing and pricing strategies. • Analyzing market trends and preparing forecasts. • Generating new business leads. • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door • Deploy successful marketing campaigns and own their implementation from ideation to execution • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis • Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS • Build strategic relationships and partner with key industry players, agencies and vendors • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely • Oversee and approve marketing material, from website banners to hard copy brochures and case studies • Measure and report on the performance of marketing campaigns, gain insight and assess against goals • Analyze consumer behavior and adjust email and advertising campaigns accordingly Marketing Manager Requirements • A Bachelor’s degree in marketing, business or any other relevant field • Sound understanding of marketing fundamentals and tactics • Creative thinking and problem-solving ability • Leadership and project management skills • Knowledge of digital marketing and social media marketing strategies • Excellent verbal and non-verbal communication skills • Proficiency with marketing tools and software • Proficient in marketing research and statistical analysis • The ability to work under pressure. • Availability to work within opening hours (e.g. evenings, holidays, weekends).