Social Media & Community Manager

About us The Hey Co Group is a homegrown Singapore F&B group founded in 2016. Over nine years we've built and scaled a portfolio of eight brands across quick-service, casual dining, cafe, restaurant and bar. We build concepts that are timeless, and we obsess over quality and consistency across every touchpoint — including the ones on people's screens. Social media is where most people meet our brands for the first time. A single Reel can fill a restaurant on a quiet Tuesday, and a well-run community turns first-time guests into regulars. That's why this role sits at the heart of how we grow. The role We're looking for a creative Social Media & Community Executive to support our Branding & Marketing Manager in bringing all our brands to life. You'll be the hands-on engine of our social channels — creating content, growing and caring for our communities, and helping our brands get found. A great role for a creative, platform native person who wants to do the work, learn fast, and see their content reach thousands of guests. Day to day, you'll create and publish content, keep our communities engaged, and support campaigns the Branding & Marketing Manager plans. We're a team that embraces AI, and we want someone who uses it to create faster and think bigger — from ideation to editing. You bring the ideas and the execution; they bring the strategy and brand direction. Together you'll make sure each brand shows up consistently, on time, and looking its best, every single week. A day in the life No two days look the same, but a typical week might involve shooting a new menu launch at one of our cafes in the morning, editing a batch of Reels and Stories over lunch, scheduling the week's posts, replying to a wave of DMs and Google reviews, checking how last week's content performed, and syncing with the Branding & Marketing Manager on an upcoming campaign. Some days are studio-quiet and edit-heavy; others are fast, on-location and full of energy. What you'll do · Create content: Create and publish content across our brands — shoot, edit and schedule posts, Reels and Stories, following the direction and calendar set with the Branding & Marketing Manager · Shoot & edit: Capture short-form video and photography in-store and on-location, quickly, with a phone and light kit · Community: Reply to comments and DMs, engage followers, manage reviews (Google, social) and nurture each brand's community so guests feel heard and come back · SEO basics: Apply basic SEO best practices to our content, captions, profiles and Google Business listings so our brands are easier to find and rank better locally · Support campaigns: Support the launches, seasonal menus, promotions and collaborations that the Branding & Marketing Manager plans · Events & partnerships: Invite and host KOLs, influencers and food creators — reach out, coordinate tastings and features — and be the first point of contact for event and private-booking enquiries, responding promptly and passing qualified leads to the right outlet or manager · Loyalty programme: Help run and grow our customer loyalty / rewards programme — keep members engaged with the right offers and communications, and support sign-ups across our brands · Use AI: Use AI tools to work faster and smarter — drafting captions and ideas, generating and editing images and video, researching trends, and streamlining your day-to-day · Report: Track reach, engagement and follower growth, and share simple monthly updates on what's working · Consistency & ideas: Keep each brand's tone, look and quality consistent, and bring fresh, on-trend ideas to the table What you'll bring · Experience: 2-3 years in social media and content, ideally from a creative, digital or social agency · Creativity: A creative, ideas-driven person with a strong eye for aesthetics, storytelling and food that looks irresistible · Craft: Strong hands-on skills in Instagram, TikTok and Facebook, plus shooting and editing short-form video and photos · Community: Experience managing an online community — replying, engaging and keeping the tone right · Some SEO: A working understanding of SEO basics — keywords, captions, hashtags and Google Business · AI-savvy: Comfortable using AI tools (e.g. ChatGPT, Canva AI, CapCut, image/video generators) to create, ideate and work more efficiently · Loyalty / CRM: Exposure to loyalty or CRM platforms, and a knack for keeping customers engaged, is a plus · Service-minded: Responsive and service-minded — comf…