Senior / Principal Business Analyst

COMPANY DESCRIPTION Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity. We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary. Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted. RESPONSIBILITIES Conduct discovery sessions, interviews, workshops, and workflow mapping with business teams to identify AI opportunities. Translate business pain points into AI-ready problem statements, hypotheses, success metrics, requirements, user stories, and acceptance criteria. Lead the scoping and coordination of AI POCs and MVPs, from opportunity framing to prototype validation and pilot recommendation. Partner with technical teams, vendors, and business users to design AI-enabled workflows and solutions. Coordinate UAT, pilot feedback, test scripts, evaluation rubrics, and validation reports. Analyze results from POCs/MVPs and recommend whether solutions should be scaled, refined, paused, or discontinued. Prepare business cases, PRDs, process maps, delivery plans, risk logs, decision papers, and stakeholder updates. Support responsible AI adoption by ensuring appropriate human oversight, data handling, disclosure, quality checks, and policy compliance. Develop user guides, SOPs, training materials, and change management support for AI-enabled workflows. Stay updated on AI tools, media industry use cases, and emerging best practices, and translate these into practical recommendations for Mediacorp. QUALIFICATIONS 5 years of experience in business analysis, product analysis, digital transformation, AI/data projects, consulting, or technology-enabled process improvement. Strong experience in stakeholder engagement, requirements gathering, workshop facilitation, process mapping, and documentation. Experience supporting POCs, MVPs, pilots, UAT, Agile delivery, or product development. Ability to structure ambiguous business problems and translate them into clear solution requirements and testable success criteria. Good understanding of generative AI, LLMs, AI agents, automation, chatbots, analytics, or enterprise AI tools. Strong communication skills, with the ability to explain AI and technology concepts to non-technical stakeholders. Comfort working across business, product, engineering, data, vendor, governance, and leadership teams. Experience in media, broadcast, digital content, newsroom operations, creative production, marketing, advertising, or commercial workflows. Hands-on experience with ChatGPT, Claude, Gemini, Copilot, and other commonly used AI tools, as well as AI prototyping tools, prompt engineering, low-code automation, dashboards, or agentic workflows. Experience with vendor evaluation, RFP support, solution comparisons, or technology procurement. Knowledge of responsible AI practices, data privacy, human-in-the-loop review, AI output evaluation, and change management. OTHER INFORMATION Appointment level and remuneration will be commensurate with the candidate's relevant experience and assessed suitability for the role. Please note that your application will be sent to and reviewed by the direct employer - Mediacorp Pte. Ltd.