Senior Sales Manager/Assistant Director Of Sales (The Mora Singapore)

Summary: The Director of Sales is responsible for leading and managing The Mora Singapore’s overall sales and marketing strategies to maximize revenue, market share, brand positioning, and business opportunities across all market segments, with a strong focus on high-end leisure, luxury travel, corporate, MICE, and strategic partnerships. The role oversees sales performance, marketing initiatives, brand visibility, revenue generation, and client relationship management to achieve the hotel’s financial and operational objectives. The Director of Sales plays a key role in positioning the hotel competitively within the Singapore luxury hospitality market. 1. Sales Strategy & Revenue Growth Develop and implement strategic sales plans to achieve hotel revenue targets and business objectives. Identify new business opportunities across corporate, leisure, government, travel agents, and MICE segments. Drive room revenue, banquet revenue, and Food & Beverage sales through proactive sales initiatives. Monitor market trends, competitor activities, and pricing strategies to maintain competitiveness. Work closely with Revenue Management team to optimize occupancy. Prepare annual sales budgets, forecasts, and action plans. Develop and implement strategies to penetrate luxury leisure and high-end travel markets. Build relationships with luxury travel advisors, premium travel agencies, consortia, and lifestyle partners. Identify opportunities to position the hotel within upscale and luxury hospitality segments. Drive high-yield business opportunities that enhance ADR and overall hotel profitability. 2. Business Development & Client Management Establish and maintain strong relationships with key corporate accounts, travel agents, event organizers, and business partners. Conduct sales calls, presentations, networking events, and client meetings to generate business opportunities. Negotiate contracts, corporate rates, and business agreements in accordance with hotel policies. Manag…