Senior CRM & Digital Marketing Executive

About the role We are seeking a strategic and detail-oriented Senior CRM & Digital Marketing Executive to support and drive customer relationship management initiatives across the business, while assisting the digital team where required. This role will focus on CRM system implementation and optimisation, workflow development, customer engagement, lead management, reporting, and overall CRM operations. The candidate will also front our travel retail arm (digital), Time Emporium, across website updates, social media postings, and digital campaign initiatives, while supporting the wider digital team on online marketing initiatives where required. The ideal candidate should be organised, analytical, and capable of managing multiple stakeholders and projects in a fast-paced environment. Responsibilities: CRM System Implementation & Optimisation Support the implementation, rollout, optimisation, and maintenance of CRM systems across the business and regional markets Work closely with internal stakeholders, operations, and external vendors to ensure proper CRM processes, system integration, and user adoption Assist in establishing and maintaining CRM SOPs, governance, and best practices to ensure consistency and data integrity across all markets Support the development and optimisation of CRM workflows to ensure a seamless end-to-end process from lead acquisition, customer profiling, database management, and segmentation through to follow-ups, campaign execution, reporting, and performance analysis Conduct regular CRM housekeeping, including duplicate management, data cleansing, segmentation accuracy, and database maintenance Support internal teams with CRM onboarding, training, and troubleshooting where required Customer Engagement & Campaign Management Execute and coordinate CRM campaigns, including EDMs, WhatsApp communications, event invitations, customer journeys, and post-event follow-ups Work closely with retail teams, operations, and regional stakeholders to ensure timely and accurate lead capture and customer profiling Support customer acquisition, retention, and engagement initiatives across events, activations, retail initiatives, and digital campaigns Coordinate with relevant stakeholders on customer gifting, VIP engagement initiatives, invitation management, and personalised client communications where required Ensure leads acquired through digital campaigns, website enquiries, events, and walk-ins are properly tracked, assigned, and followed up on Reporting & Analytics Ensure proper tracking and reporting frameworks are in place for CRM initiatives and customer engagement activities Generate monthly CRM reports and customise dashboards to track customer engagement, campaign performance, lead conversion, and database growth Analyse customer data and campaign performance to provide actionable insights and recommendations to management Work closely with management and regional teams to improve reporting accuracy, visibility, and operational efficiency Digital Marketing Front digital initiatives for Time Emporium, including website updates, social media management, content coordination, and online campaign support Execute and manage digital campaigns across various platforms, including but not limited to Meta and programmatic buys Support website content updates, product uploads, campaign landing pages, and digital asset coordination Coordinate with agencies and internal stakeholders to ensure timely execution of digital campaigns and deliverables Assist in tracking online leads and supporting O2O conversion initiatives Generate digital marketing and campaign reports, conduct competitor monitoring, and track digital performance metrics Support digital marketing and content initiatives across the wider business portfolio where required Requirements: Degree or Diploma in Marketing, Mass Communications, Public Relations, or a related field Minimum 2 years of relevant experience in CRM, digital marketing, or a similar capacity Experience with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics 365, or equivalent CRM systems A dynamic and committed team player who is creative, resourceful, and well-versed in digital marketing and customer engagement Self-motivated, results-oriented, and capable of delivering within tight timelines and allocated budgets Strong organisational, communication, and stakeholder management skills, with the ability to manage multiple projects in a fast-paced environment