Marketing Manager

Company Overview White Restaurant is a well-established Singaporean Chinese F&B brand founded in 1999, renowned for its signature White Beehoon and authentic local Chinese cuisine. With multiple outlets islandwide, White Restaurant continues to grow as a leading casual Chinese dining brand by delivering quality food, excellent service, and memorable dining experiences. Job Summary The Marketing Manager will be responsible for developing and executing strategic marketing plans to strengthen brand positioning, enhance customer engagement, drive sales growth, and support the expansion of White Restaurant and its related F&B concepts. The role requires strong understanding of the Chinese F&B industry, consumer dining trends, digital marketing platforms, promotional strategies, and brand development. Key Responsibilities 1. Marketing Strategy & Brand Development Develop and execute comprehensive marketing strategies aligned with the Company’s business goals and growth plans. Strengthen brand identity, positioning, and market presence within the Chinese casual dining segment. Develop marketing plans to increase brand awareness, customer loyalty, and revenue growth. Monitor industry trends, competitor activities, and customer preferences to identify new business opportunities. 2. Campaign & Promotion Management Plan and execute marketing campaigns for:New outlet openingsSeasonal promotionsFestive campaigns (Chinese New Year, Mid-Autumn Festival, etc.)New menu launchesCustomer engagement initiatives Develop promotional strategies to drive dine-in traffic, online orders, and customer retention. Evaluate campaign effectiveness and recommend improvements to maximize return on investment. 3. Digital Marketing & Content Management Manage and enhance digital marketing channels including:Social media platformsWebsite contentOnline ordering and delivery platformsDigital advertising channels Develop engaging content including:Food photography and videosPromotional materialsSocial media campaignsBrand storytelling content Work closely with internal teams and external partners to maintain consistent brand communication. 4. Sales Growth & Customer Engagement Develop marketing initiatives to support outlet sales performance and business objectives. Analyze customer data, sales performance, and market feedback to improve marketing strategies. Create initiatives to enhance customer experience, repeat visits, and brand loyalty. Monitor customer feedback and implement improvement plans to strengthen brand reputation. 5. Partnership & External Coordination Manage relationships with:Shopping mallsMedia agenciesMarketing vendorsInfluencers / Key Opinion Leaders (KOLs)Business partners Coordinate marketing events, collaborations, and promotional activities. Negotiate with external partners to achieve cost-effective marketing solutions. 6. Outlet & Cross-Department Collaboration Work closely with:Operations TeamCulinary TeamCentral Kitchen TeamBusiness Development TeamHR DepartmentFinance Department Support menu launches, operational campaigns, and business initiatives. Ensure marketing activities are effectively executed across all outlets with consistent brand standards. 7. Budget & Performance Management Develop and manage annual marketing budgets. Monitor marketing expenses and ensure effective utilization of resources. Track key marketing performance indicators (KPIs), including:Sales performanceCampaign resultsCustomer engagementDigital performance Prepare regular marketing reports and updates for management review. 8. Corporate Branding & Public Relations Manage corporate branding activities to strengthen company image. Support public relations activities, media enquiries, and brand communications. Ensure all marketing materials align with company values and brand guidelines. Perform any other duties assigned by Management. Requirements Diploma or Degree in Marketing, Business, Communications, or related disciplines. Minimum 5 years of marketing experience, preferably within the F&B, restaurant, hospitality, or retail industry. Strong understanding of Chinese F&B market trends, dining behaviours, and promotional strategies. Proven experience in developing and executing successful marketing campaigns. Strong knowledge of digital marketing, social media management, and online platforms. Experience in managing brand campaigns, events, partnerships, and customer engagement activities. Creative mindset with strong storytelling and content de…