Sales Executive (New Business Development)

About the Role This is a hunting role focused on winning new accounts — restaurants, hawkers, wet market stallholders, and food manufacturers — not managing an existing portfolio. Key Responsibilities • Proactively identify and approach new business through cold calls, referrals, and market/site visits • Build and convert a pipeline of new accounts across restaurants, hawkers, wet market stallholders, and food manufacturers • Understand customer needs and pitch frozen seafood product range • Negotiate terms and onboard new accounts, working with the Front Office team on order fulfilment • Visit customers in the field regularly, including trade and wet markets • Build relationships that convert new accounts into recurring business • Report on pipeline progress and sales activity Requirements • Proven track record in B2B sales; experience in F&B, food trade, or wholesale an advantage • Genuine new-business / hunting orientation — comfortable with cold outreach, not just managing existing accounts • Resilient and persistent, able to handle rejection without losing momentum • Valid Class 3 driving licence and willing to travel to customer sites, including early-morning market visits when needed • Bilingual or multilingual preferred (English plus Mandarin or a dialect such as Hokkien, Teochew, or Cantonese; Malay a plus), given a diverse customer base • Comfortable building a territory from scratch as the company's first dedicated salesperson Compensation Attractive base salary plus tiered commission based on fully collected sales — the more new accounts secured, the more earned. Working Hours Full-time, primarily weekdays with flexibility for customer and market visits (early-morning visits may occasionally be required)