Content Lead

About the Role Cintra Consultancy is looking for an experienced, commercially minded, and creatively driven Content Lead to lead our content function across strategy, ideation, production, and execution. The Content Lead will be responsible for ensuring that the work produced by Cintra is strategically sound, creatively strong, platform-relevant, and aligned with each client’s business objectives. This is not a role focused only on making content look good. You will be expected to understand why the content is being created, who it needs to reach, what action it should drive, and how it contributes to the client’s wider marketing and business goals. You will oversee multiple client accounts, guide the creative team, improve the quality and consistency of our output, and translate client briefs into clear, effective content directions. You will work closely with the account, strategy, production, and performance marketing teams to ensure that ideas are executable, deliverables are completed on time, and content supports measurable outcomes. This role is best suited for someone who can balance creativity with structure, lead people confidently, communicate clearly with clients, and take full ownership of the content produced by the team. What You’ll Do Content Strategy and Direction Develop content strategies and creative directions based on each client’s brand, audience, objectives, and commercial priorities. Translate client briefs and business challenges into clear content pillars, campaign concepts, formats, and execution plans. Establish the intended purpose, audience, messaging, tone, and call to action for each piece of content. Ensure that content recommendations are relevant to platforms such as TikTok, Instagram, Facebook, LinkedIn, YouTube, and other digital channels. Identify opportunities for clients to improve their brand positioning, audience engagement, lead generation, and overall digital presence. Present and explain content strategies, creative concepts, and recommendations to internal teams and clients. Ensure that every content plan has a clear strategic rationale and is not created solely based on trends or personal preference. Creative Leadership and Ideation Lead brainstorming sessions and guide the development of content concepts, hooks, scripts, storylines, campaigns, and platform-specific formats. Turn broad ideas into clear and executable creative directions for writers, designers, producers, videographers, and editors. Challenge the team to develop stronger, more original, and more commercially relevant ideas. Review references, moodboards, scripts, storyboards, shot lists, captions, and other creative materials before production. Stay updated on platform trends, content formats, audience behaviour, advertising trends, and changes within the wider digital landscape. Determine when trends are relevant to a client and when a more original or brand-led approach is required. Build repeatable content formats and intellectual property that clients can consistently own and develop over time. Content Quality and Brand Standards Maintain a high and consistent standard across all content produced by the agency. Review creative work at key stages, including concepts, scripts, production plans, rough cuts, designs, captions, and final deliverables. Ensure that all work is aligned with the approved strategy, client brief, brand guidelines, and platform requirements. Provide clear, specific, and actionable feedback to the creative team. Identify weak messaging, unclear storytelling, generic concepts, production issues, and gaps in execution before work is presented to clients. Ensure that feedback is properly addressed and that final deliverables are accurate, complete, and ready for submission. Develop and maintain internal creative standards, references, templates, review processes, and quality-control guidelines. Team Leadership and Development Lead, guide, and support content strategists, producers, writers, designers, editors, interns, and other creative team members. Assign work based on project needs, team capacity, individual strengths, and development requirements. Set clear expectations for quality, ownership, timelines, communication, and accountability. Conduct regular reviews of the team’s work and provide ongoing coaching and constructive feedback. Support the professional development of team members through training, workshops, references, and practical guidance. Identify capability gap…